It offers an insight into how your website is able to rank on Google and other search engines.īut it also helps you to identify low quality links – those links coming from toxic websites that are actually undermining your backlink profile.
A guide to backlink analysisĪ backlink analysis provides you with a measurable and quantifiable understanding of the quality of your existing backlinks. To achieve fantastic links for your site and move forward to a powerful backlink profile, you first need to understand the links currently pointing towards your site, as well as those pointing to your competitors. If that sounds easy, it’s because we’re overlooking a vital step in the process. No-one’s saying that links are the be-all and end-all of SEO just trust us that if you want your site to outrank your competitors in the ultra-competitive arena of Google SERPs, you’re going to need a great backlink profile.Īt its core, getting a powerful backlink profile means having a good number of links pointing towards your pages from strong, relevant sites.
Google, and all other search engines worth their salt, look at your links pointing to your site as one of the most important measures of your site’s quality and authority. If there is one constant in the ever evolving world of SEO, it’s that strong backlinks are great for your site.
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